Why Marketers do Social Media Marketing
Why Marketers do Social Media Marketing
Social Media marketing is a part of Digital Platform and the use of this platform is broadening day by day.📲📲
I think Social Media Platform has become a necessity for us . Whenever we wake up and open our eyes we are surrounded by technology and we start using that .
Even many people have addiction that without using social media platforms like Facebook, Instagram they can’t sleep😝😴
Yaa…. It’s reality that a studious person or a topper also opens and use social media platforms once a day like Roti, Kapda aur Makan we should add Facebook , Instagram and other platforms.
So, with the increasing use of technology and social media platforms marketers thought to market or promote their products and brands via, Social Media Platforms to stay ahead of the competition.
One of the important thing is that Social Media Marketing has become one of the important tools through which Individuals can interact with consumers easily they can see number of likes, commerce , engagements and reach of the products.
A graph is shown below which shows which social media platforms are used more and which platforms are used less by Marketer .
I wanna say that more priority is given to which platform can be seen and then we can estimate that why it’s becoming necessity as Roti, Kapda aur Makan .
Everything depends on the needs .When we are hungry then we eat food , when. Exams are near then we study a lot, so in this way only this platform is becoming the necessity of marketers which acts as a link between the consumers and the producers or the marketers .
Social Media Platforms doesn’t only promote a product but they consume time also. Advertisements are done via,this which becomes easy for the Individuals also to have a look at the brand and have a reach at the product.
Facebook, Instagram, Twitter and LinkedIn are the three most used Platforms today with each platform having different strategies.
So, now the point is why these platforms are given much Priority. The answer for this is discussed below:-
1) Benefits of using Facebook by Marketer-
We can create Facebook groups related to our event or product offerings as a way to reach out the potential audience. Groups are free and have high level of engagements.
Second is creating a Facebook page for marketing.
The different customs through which one can market their products or forces are Facebook Classic ads, posts promoted by Facebook and sponsored stories. To gauze the success on social media platforms, especially facebook you need to understand the terms like reach, engagements, CTR and CPC.
2) Benefits of Twitter-
We can go through all the tweets that our target audience talks about . Learn about the kind of topics that they like. Using a good social media Sharing plug in for your website/ blog results in a multifold increasing in the visibility of your content.
3) Benefits of Instagram –
We can tell a visual story about our event ,instantly engage with your followers wherever they are, and even get user generated content through hashtag photo contests. A hashtag Contest allows your fans and group to upload photos under a confident hashtag. Even businessman include certain names as hashtags for business promotion.