Why Digital Marketing has taken important part in our life?
Why Digital Marketing has taken important part in our life?
- What is digital Marketing?
Digital Marketing is a very large platform where marketing of
products or services takes place via, digital technologies like Internet.
Now the question is that why digital marketing is gaining so much importance?
The answer is , because it consumes time.Nowadays people use digital devices instead of visiting shops directly. Digital Marketing Campaigns are becoming more widespread and resourceful.
- Scope of Digital Marketing?
_. Digital Marketing helps to achieve business goals and become successful through strong digital marketing strategy. Better cost efficiency,more data to inform better decisions and building a customer trust are few advantages to be gained from digital marketing.
- Opportunities in Digital Marketing?
_ Digital Marketing Industry is booming not just in India but in all parts of the world.
_. In future there will be more than 8 crore jobs in digital marketing.
_. Digital Marketing is a very good standard to earn . For fresher’s this is a way to generate income.
_ people who are already employed can also earn through digital marketing. They can work as part and earn large amount of money.
_ We can also work as a freelancer where one is represent by a company or brief agency that resells freelance labour to clients; other work independently or as professional associations or websites to get work.
- Types of Digital Marketing?
_ Social Media Marketing:- Social Media platforms and website to promote a product or service.
_Content Marketing:- Content Marketing is a careful marketing move toward listen with awareness on creating and distributing valuable, important and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customers action.
_ Search Engine Optimization:- Search Engine Optimization is the process of optimizing content or website so that they show search results in search engines like Google. The work of Search Engine Optimizer is to use right keywords in the copy of a website or within the content you want to show in search and getting links to this website or content.
_ Search Engine Marketing:- The most common form of Search Engine Marketing is Google Ad Words. In Search Engine Marketing the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for a specified keywords or phrases.
_ Pay per click Advertising:- This type of advertising describe marketing methods where the marketer pays for each click on a link to website.